It started as a student’s expression of what makes Fayetteville and the surrounding area so special. A few years later, “Fayettechill” has become a popular brand far beyond campus. Specializing in clothing and gear made for enjoying the outdoors, Fayettechill is owned and operated by University of Arkansas graduates, who hope they’ve captured the spirit of what makes Fayetteville one of the nation’s best places to live.